CTRL/CRAVE Drop 01

CTRL/CRAVE
 A collection born in the tension between discipline and desire.
In a world that tells us to choose, we choose both.

CTRL is precision — clean lines, deliberate cuts, the authority of form. It’s the stillness before the first move. The unshakable voice that says, you’re in command.

CRAVE is impulse — colour that burns, shapes that disrupt, the rush of instinct. It’s the beat that quickens, the heat that rises, the restless pull towards more.

Together, CTRL/CRAVE is the push and pull of human nature, stitched into streetwear. Pieces built for those who navigate the chaos with their own rhythm — balancing control with the hunger to break free.

Shot in the raw energy of London’s streets, this campaign captures not just garments, but a state of mind.

This is SAMENESS — where contrasts meet, and nothing is neutral.

Key Pieces:

  • Blue Jersey: carries the authority of stillness.

  • Pink Sweater: blooms like temptation.

  • Yellow Hoodie: signals warning, yet invites touch.

  • Red Jumper: fever in motion.

  • Vest: shields, but never hides.


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